But who is he, when is the show on TV and what is it about? Here's everything you need to know…
Who is Henry Simmons?
Henry Simmons is the son of a wealthy property developer in Essex.
The Harlow native is set to appear on ITVBe's brand new reality series Absolutely Ascot.
Owner of a £270,000 Lamborghini Aventador supercar, Henry regularly posts on Instagram via his handle @henry.simmons.
He shares pics of his flash car and luxurious lifestyle for his 11,000 followers' enjoyment.
When is Absolutely Ascot on ITVBe?
Filming for the show started in August 2018.
Absolutely Ascot started last week and continues tonight (Sunday September 30) at 10pm on ITVBe.
It follows directly after The Only Way is Essex.
But the big issue is… none of the cast actually live in Ascot, apart from Amber.
What is Absolutely Ascot about?
The posh reality series is set to be Made in Chelsea and Towie's prime rival.
The viewers will get a peek into the lives of rich Ascot locals.
A source explained the show to The Sun, saying: "Every year we have the world's stars descend on Ascot for the horse race, everyone from international royalty and film stars to all the C-listers.
"Everyone must just come in and think it's a boring little place with not much going on.
"But, behind the big houses and the famous races, Ascot is one of the most valuable places in the UK, with the average property setting you back nearly £900,000 and a healthy dose of famous locals living here over the years, including Chris Evans and Girls Aloud's Sarah Harding.
"It's a great place to live with a lot of rich but not-so-famous people, there's some real characters.
"It's well deserving of landing its own TV show and will give the likes of Made in Chelsea and the rest of the country's Desperate Housewives, a run for their money."
Who else is in the cast?
A gypsy boxer, a princess impersonator and the son of a property millionaire are to become TV royalty as stars of the new ITV show Absolutely Ascot.
But they have sparked controversy even before filming has wrapped — as NONE of the future celebs are thought to live in the upmarket, Royal county town.
Here's who they are:
- Alfie Best – pro boxer and millionaire
- Mia Sully – freelance make-up artist and Alfie's girlfriend
- Courtney Smith – social media diva
- Samson Lee Smith – Arsenal fan
- Chloe Bowler – beautician who is dating Samson
- Leah Fletcher – Instagram star
- Amber Tucker Chandler – equestrian star
- Claudia Smith – princess impersonator
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