TV fashion guru Mary Portas looks completely unrecognisable as she ditches her trademark red bob

TV FASHION guru Mary Portas looks completely unrecognisable after ditching her trademark orange-red bob in lockdown.

The 61-year-old star shot to fame with her attention-grabbing slick, bright hairdo – but has now embraced her natural locks.

The TV favourite looks completely different with longer tresses, opting for a lighter colour that seamlessly blends her greys.

Mary regularly shows off her new image on her social media page, and still floors followers with the stark change.

She previously opened up about why she ditched the bob – and despite her new look being so chic, it was more for practical reasons than style.

Mary admitted that she was forced to switch it up during the UK's first coronavirus lockdown last year.

The star was unable to maintain her signature style due to hairdressers being closed down, and she was such a fan of her new look that she stuck with it even after the salons opened again.

Mary explained at the time: "Through lockdown, my grey started to come through and everyone, my sister in particular was like: 'What are you going to do with your hair? How are you going to get it cut?'

"And I remember I had to do an interview for the BBC, and I just looked at my head – grown out, grey had come through – and I just thought: 'No, this is me now.'."

The star went on: "And I think it is that journey of softness; I think it is that journey of me feeling connected deeply to where I am now in my life.

"So, no, no more bob. It's grey and a bit of blonde thrown in there, and it's longer."

Mary established herself as the "Queen of Shops" thanks to a series of documentaries and best-selling books on high street fashion.

Mary Queen of Shops ran for four series on the BBC between 2007 to 2010 before the personality jumped over to Channel 4 with Mary Portas: Secret Shopper which followed a similar format.

In most of her TV work, Mary visits both independent and high street chain stores in a bid to turnaround their fortunes with her expert advice.

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