This Morning host Holly Willoughby surprised viewers today when she announced she was hoping to buy a brand new candle.
The 38-year-old has her sights set on Gwyneth Paltrow's new "This Smells Like My Vagina" candle from Goop.
It all kicked off when Lorraine Kelly turned the camera to Holly and Phillip Schofield ahead of the morning's programme.
Introducing the duo, she offhandedly asked what they thought of Gwyneth's controversial new scent.
Lorraine had learnt about the bizarre new Goop merch from US reporter Ross King, as she begged him not to buy her one.
Holly, on the other hand, was smitten by the idea of the candle, as she asked: "Is it wrong that I want to buy one?"
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Looking amused, Lorraine and Phillip turned the conversation to the episode ahead.
Goop is the 47-year-old starlet's lifestyle brand, which has amassed a cult following over the years.
The mum-of-two never shies away from wacky inventions, as the brand promotes "vagina eggs" and unusual cleanses and diets.
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Gwyneth described where the idea for the candle came about in her product description, saying: "This candle started as a joke between perfumer Douglas Little and GP.
"The two were working on a fragrance, and she blurted out, ‘Uhhh..this smells like a vagina'."
She explained that it "evolved into a funny, gorgeous, sexy, and beautifully unexpected scent.
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"(That turned out to be perfect as a candle—we did a test run at an In goop Health, and it sold out within hours.)"
She finished: "It's a blend of geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed that puts us in mind of fantasy, seduction, and a sophisticated warmth."
A bestseller with Goop fans, Holly is out of luck, as the candle has sold out online already.
- Dancing On Ice
- Good Morning Britain
- This Morning
- Holly Willoughby
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- Lorraine Kelly
- Meghan Markle
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