Richard Madeley has been branded ‘patronising’ after calling a female guest ‘darling’ on today’s Good Morning Britain.
The 65-year-old presenter and co-host Susanna Reid spearheaded a tense debate with parenting expert Jade Evans and crime writer Mark Billingham on whether Netflix’s hit drama Squid Game is suitable for children.
Mark made the point that the Korean series is ‘no more violent than other shows’ and that the idea of a programme making kids violent is just a ‘scaremongering’ argument that rolls around every decade or so.
‘I wouldn’t sit down with a six-year-old and watch Squid Game,’ he said. ‘Is that a question about how violent the show is or how irresponsible some parents are?’
Keen to hear whether Jade agreed, Richard then probed: ’What do you think about Mark’s point? Do you not take Mark’s point that we’ve been here before?’
‘No, no, no, no, no,’ Jade hit back.
‘Hang on, hang on,’ Richard interrupted. ‘Darling, let me finish the question. We’ve done the debate about video nasties.’
Jade was visibly shocked by Richard’s comment and frowned, with Mark also doing the same.
But the presenter continued: ‘We’ve had debates about X-rated horror movies and all the rest of it, and he’s right, it hasn’t turned our children into dead-eyed monsters going into the playground and really acting out what they’ve seen.’
Did he just call her âdarlingâ??? Thatâs Richards last day thenâ¦ ð¤£#GMB
Richard Madeley once again proving what a misogynistic & patronising dinosaur he is. If he had called me darling I wouldnât have let it slide #GMB #GoodMorningBritain
FGS itâs not ok and completely unprofessional for Richard Madeley to call the expert heâs interviewing âDarlingâ@GMB #GMB
Wow @goodmorningbritain Richard madely closing a woman down from talking saying wait a minute ‘ darling’ …. patronising much?
Did I just hear Madeley âdarlingâ his guest?! @GMB #GMB
âDarlingâ ?! ð¤¦ð¼ââï¸ How patronising! @GMB #GMB
Reallyâ¦#richardmadeley âcome on darling havenât we been here before?â Probably time you retired sweet cheeks. #GoodMorningBritain
Viewers were equally stunned by the events of the debate, with many hitting out at Richard’s comment.
‘Richard Madeley once again proving what a misogynistic & patronising dinosaur he is. If he had called me darling I wouldn’t have let it slide,’ blasted one.
Another raged: ‘”Darling”?! How patronising!’
The uncomfortable moment comes just one day after Susanna publicly apologised to a Good Morning Britain guest after the show failed to broadcast her title in what viewers are branding a ‘sexist’ mistake.
Good Morning Britain airs weekdays at 6am on ITV.
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