Mary Berry has been left ‘shattered’ after learning she was the face of a series of adverts, which turned out to be scams.
The 85-year-old was floored to find her name and image was being used to endorse projects, encouraging people to spend their cash on CBD oil and face cream.
Speaking to Watchdog presenter Matt Allwright, the former Great British Bake Off judge recalled the moment she discovered she was being used to front fake adverts on Facebook.
‘We began to get emails – “there’s a cream and you recommend it. If you say it’s good, we thought it was worth spending the money”,’ she said during the interview which will air during tonight’s The One Show.
‘I was just absolutely shattered people could be conned.’
One of the products Mary’s brand was unknowingly endorsing claimed to relieve chronic pain.
The TV chef believes she knows why she was the perfect name to attach to the brand.
‘I’ve had Polio when I was a child and because I’ve got a bit of a wonky hand, they think its arthritis and perhaps this is the cure for arthritis,’ she said.
While Facebook did eventually remove the ads, the damage was already done and Mary received many letters from her fans who had already parted with their cash.
‘I get more emails than I can read because I start to read them and then I begin to get upset and I think I just can’t read anymore,’ she sighed.
‘I would like the social medium platforms that all these are claims are on, should be vetted before they go on and checked out.’
Bionic Bliss, the company behind the product, told Watchdog it has now stopped trading and stresses it wasn’t responsible for the commercials using Mary’s brand, placing the blame on an external marketing company.
The One Show airs tonight at 7pm on BBC One.
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