THIS Morning fans are threatening to boycott the show after backlash against hosts Phillip Schofield and Holly Willoughby.
The presenters have been criticised for "pushing to the front of the queue" to see the Queen's coffin.
Here we take a look at the ITV daytime show's biggest controversies – from Phillip Schofield's toxic feuds to the "tone deaf" Spin to Win prize.
MORE than one million people – including David Beckham and Susanna Reid – have waited hours to pay their respects to the late monarch at Westminster Hall.
But Holly and Phil were able to avoid the queue because they were let in to film a segment for their ITV show.
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This went down badly with some viewers, who accused the hosts of being "disrespectful"
Some even believe they should be taken off This Morning, but an ITV spokesman insisted "any allegations of improper behaviour are categorically untrue".
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AMANDA Holden admitted having a feud with Phillip Schofield in 2019 after losing out on the role to cover for Holly Willoughby on This Morning. during her stint on I'm A Celeb
The Britain's Got Talent judge furiously claimed Phillip was behind the decision to give Rochelle Humes the job instead.
After extending an olive branch with the presenter, Amanda blasted Phillip for refusing to make up with her.
Amanda told her Heart radio co-host Jamie Theakston: "I did offer to meet him for a coffee months ago, he didn't reply to my text.
"What can I say?"
'Tone deaf' Spin to Win prize
THIS Morning viewers were horrified after offering "energy bills" as a prize on its famous Spin to Win game.
It was described as “dystopian” and compared to the “Black Mirror” franchise.
The show was hit by hundreds of complaints from viewers upset by the offer to have their bills paid as a game prize.
TV watchdog Ofcom has confirmed they received 170 official complaints from outraged viewers.
The energy bills prize was changed to household bills on the wheel – but both got the axe after backlash.
Eamonn Holmes' axing
THIS Morning's Friday presenters Eamonn Holmes and Langsford were dropped suddenly in November 2020 after 14 years.
The veteran broadcaster, 62, and his wife, Loose Women anchor Ruthwere replaced by Alison Hammond and Dermot O'Leary.
After the ousting Eamonn headed to rival broadcaster GB News, where he now co-presents the breakfast show.
Yet the switch has not been without continuing scandal, with the northern Irish presenter recently branding the broadcaster "sly" for the axing.
He has also been forced to hit back at claims viewers of the weekday lifestyle show "didn't like" him.
Eamonn said: "It was obvious I didn't tick the boxes for ITV any more and I wasn't being treated with respect there."
Ruth vs Phil
Back in 2019, The Sun revealed that Ruth Langsford made an official complaint against Phillip.
Eight other ITV presenters also spoke to us about what they describe as a “toxic” environment at This Morning.
Ruth's complaint followed an incident in April 2019 which saw Phillip rudely interrupt her while she was presenting a preview of Loose Women during an episode of This Morning.
In the clip, the presenters clash after Phil rudely cuts a Loose Women segment short, with Ruth slamming her pen down in fury.
Things flared at the NTAs 2020 when the pair exchanged a VERY awkward hug during an acceptance speech for Best Live Magazine Show.
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Phil was keen to reach out to Ruth on stage as she stood next to him, wrapping his arm around her waist and taking to the mic to thank her and husband Eamonn Holmes for their work on the Friday show.
However, Ruth clearly bristled when Phil put his arm around her.
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