EXCLUSIVE: Deadline has learned that IFC Films’ longtime Head of PR Laura Sok will be departing the indie distribution company.
Sok has been Head of PR for the last five years in an overall seven-year career at IFC (she worked there from 2008-2010), and was first hired by Jonathan Sehring to run the department. He led public-relations efforts for IFC Films, IFC Midnight, Sundance Selects and streaming service IFC Films Unlimited. Last December, her oversight was expanded to include the labels Shudder and RLJE Films.
Sok led 20th anniversary efforts for IFC Films and was integral in constructing the 2020 drive-in release and promotion strategy during the pandemic (The Wretched, Relic, The Rental, Made in Italy). She also led publicity strategy and campaigns for all films during the most successful financial years in IFC Films history.
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While Sok is one of many executives to recently leave IFC including distribution head Jasper Basch, president Arianna Bocco and IFC Center SVP and GM John Vanco, I understand there’s nothing afoul at the company. Rather, execs are moving onto new opportunities.
Among the many film campaigns Sok worked on were Audrey Diwan’s award-winning Happening, Marie Kreutzer’s Corsage, Kyle Edward Ball’s Skinamarink, Dave Franco’s The Rental, Chloe Okuno’s The Watcher, Paul Dano’s Wildlife, Sean Durkin’s The Nest, Jennifer Kent’s The Nightingale, Andrew Siemen’s Resurrection, Nicole Riegel’s Holler and Paul Verhoven’s Benedetta.
In a nearly two-decade career Sok has held roles at Cinetic Media, Relativity Media, New Line Cinema, Cinedigm, Cohen Media Group and Oscilloscope Laboratories.
While at Cinetic, she worked on accounts for Neon, Amazon, IFC Films, Magnolia, The Orchard, Netflix and FilmNation. Notable festival launches and theatrical campaigns under her watch there included The Rider, I, Tonya, The Big Sick, Sorry to Bother You, Patti Cake$, Wonderstruck, First They Killed My Father, The Guilty and Thelma.
Sok also worked on Short Term 12, which launched filmmaker Destin Daniel Cretton and took Brie Larson to a whole other level in her career.
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