Hallmark’s ‘Three Wise Men And A Baby’ Becomes Basic Cable’s Most-Watched Movie of 2022

Christmas has already come early for the Hallmark Channel: Three Wise Men and a Baby has become the most-watched movie of the year to date across ad-supported cable in key demographics, according to Nielsen.

Three Wise Men and a Baby, which premiered on Nov. 19 as part of Countdown to Christmas, averaged 2.9 million homes, 411,000 women 25-54, and 3.6 million total viewers, according to Nielsen. It was ad-supported cable’s most-watched movie of the year to-date among homes, viewers, women 18+, persons 18+, women 25-54, and women 18-34.

The movie stars Andrew Walker, Tyler Hynes, and Paul Campbell as three brothers who find themselves caring for a baby that was left anonymously at the firehouse. Campbell co-wrote the movie with frequent co-star Kimberly Sustad, who makes a cameo appearance in the film. The movie also features Margaret Colin, who starred in the 1987 movie Three Men and a Baby.

Countdown to Christmas is now in its sixth week. In the fourth quarter to-date (9/26-11/20/22), Hallmark Channel ranks as the most-watched entertainment cable network among households, women 25-54, total viewers, persons 18+, and Women 18+.

Must Read Stories

‘Everything Everywhere All At Once’ Leads With Eight Spirit Award Noms; Full List

Tax Incentives Program Lifts Jobs & Spending, But Runaway Production Costs $1B

Stock Falters On Day 2 Of Bob Iger Reboot As Investors Gauge Impact Of CEO Shuffle

Quentin Tarantino Comes Of Age During Era Of Auteur ’70s Pics: The Deadline Q&A

Read More About:

Source: Read Full Article

Previous post Lauren Conrad Has the Highest Net Worth of Any Cast Member on ‘The Hills’
Next post Basil Brush promises to run for PM if Daily Star readers help him land Xmas No1