NEW Dragons' Den investor Steven Bartlett clashes with Peter Jones as he brands him a “vampire” in an explosive season premiere.
On Thursday night’s episode, marketing mogul Steven dubs his counterpart Peter bloodthirsty for trying to take a huge share of a new business.
Edward Hancock and Richard Simpson want £150,000 for 3 per cent of their cheese subscription service Cheese Geek, Peter offers them the money but wants 15 per cent of the business.
In response, Steven says: “I’m not going to suck the blood out of you like Peter just did.
"I’m going to offer you all of the money for 7.5 per cent of your business because I think that’s fair.”
The 29-year-old then calls Peter a “vampire” outright during another pitch.
In a preview of other pitches later in the series, he clashes with Touker Suleyman, who says to him: “What do you know about business? Oh, come on!”
He responds: “What do I know about business? I built a £300million business at 28 years old.”
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And former Strictly contestant Sara Davies also gets wound up by him saying: “You little so and so.” In response, he gives her a cheeky wink.
Steven has become the youngest-ever member of the Dragons’ Den panel, which also includes Deborah Meaden.
Dragons' Den returns tonight on BBC One at 8pm.
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