I'm A Celebrity bosses gave this year's lineup a series of code names including Text, Coffee and Mic to help keep them secret.
The code names are thought to have been used in meetings, photoshoots and planning for months in a bid to keep the names of the celebrities secret.
However the Masked Singer style names ended up being largely redundant in the final week leading up to the show as the majority of the ten celebrity names had been revealed.
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The lineup of names in code was: Ship, Holiday, Coffee, Butcher, Cap, Fridge, Mic, Lion, Sunshine and Text.
The real names of the line up are actually Mike Tindall, Owen Warner, Babatunde Aleshe, Boy George, Chris Moyles, Jill Scott, Scarlette Douglas, Charlene White, Olivia Attwood and Sue Cleaver.
ITV declined to comment on who is who in terms of the code when approached by the Mirror.
But it is understood 'Text' refers to Love Island star Olivia for the famous saying from the ITV2 show "I've got a text!" When information was sent into the villa.
Mic is likely to be Radio DJ Moyles and Sunshine is believed to be Scarlette Douglas, who hosted A Place In The Sun.
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Singer Boy George arrived at Brisbane airport wearing a Lion mask, which makes him the prime candidate to be Lion.
And Jill Scott is one of the most capped players of all time for England with 161 appearances so could be 'cap'.
The show is not the only one on TV to use code names when discussing secret celebrity names in the lead up to a series.
Strictly Come Dancing does the same and uses different themes each year.
For 2022, the celebs were given names of breeds of dogs. EastEnders actor James Bye went by Great Dane due to his height while Scottish TV and radio broadcaster Kaye Adams was Scottish Terrier.
In 2021 the contestants were given the names of cartoon characters and in 2020 it was fruits.
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