Ekin-Su Cülcüloğlu looked incredible as she slipped into a plunging black gym top for a glam new Instagram advert.
The former Love Island star has been competing on this year's series of ITV's Dancing on Ice with her skating partner Brendyn Hatfield.
But she managed to find a minute to ditch the ice rink on Thursday (February 2) and plug beauty brand IvyBears' Women's Hair Vitamins in a dazzling video posted on Instagram.
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Ekin showed off her sensational physique in the clingy black skin-exposing top which boasted a low neckline and a shoulder-less fit.
She let her beautiful blow-dried brunette locks cascade over her shoulders in long and loose straight tresses that sported an enviable shine.
The reality star looked every bit the beauty influencer as she spoke to the camera with a glowing face of make-up topped off with pink lippy.
Spilling her beauty secrets, Ekin told fans that she's been using the pink IvyBears vitamins to keep her hair looking healthy and shiny but natural looking.
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She said in the clip: "Hi guys, I've been getting a lot of DMs and questions about how I keep my hair healthy, how I maintain the shine, the glow, and how it's very long and natural as well.
"So what I do is I look after my hair just how I look after my skin. I use a good shampoo and a good conditioner. I always use a hair mask and I leave it on for a few minutes."
Ekin continued: "However, there is a magic product that I have been using and I swear it works."
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Holding up the IvyBears jar, she went on: "These are amazing. My hair has grown rapidly long since I've been taking them. It's strong, shiny and in great form."
In a caption she gave more details about how to use the products: "I take 2 gummies a day to speed up hair growth, & maintain general health of my hair, skin & nails too.
"It’s 100% vegan & free of anything artificial which you all know is important to me! Also gets my hair looking super shiny."
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