Businesswoman Karren Brady brought the heat factor with her latest sophisticated Instagram display.
The 52-year-old Apprentice star dazzled fans with her "youthful" good looks while flaunting her incredible curves in an elegant number.
In recent times, Karren's daughter Sophia Peschisolido has taken the online world by storm parading her body in anything scantily-clad.
However it would seem from Karren's latest scorching reveal, that it's now her mum's time to shine – and she certainly did just that.
Striking up a sassy pose, Alan Sugar's right hand lady smouldered for the camera as she worked her magic in a striking yellow frock.
Her fabulous long sleeved dress boasted shoulder pads and was nicely cinched-in, adding emphasis to her svelte waistline.
Placing one hand on her hip, the West Ham United vice-chairman showed fans who was boss.
Karren's honey-highlighted locks were groomed into big bouncy curls that swaggered neatly over one shoulder.
Keeping her caption simple, she added a yellow love heart.
This was met with swoons of gushy compliments that amassed beneath the post.
"Who needs JLO when you've got KB," stated one fan.
"Looking good Miss Brady," chimed another.
"You look incredible Karren," added a third.
While many other questioned where she'd purchased her flamboyant attire from.
Unfortunately, Karren wasn't giving up any of her wardrobe secrets and reframed from responding to her army of admirers.
Meanwhile, the TV starlet recently hit headlines after she'd spoke out about football players who refused to get the Covid vaccination over conspiracy theories that were "too ludicrous to repeat".
Speaking in her column that she writes for The Sun, she groaned: "Some players are reluctant to have it — believing that even if they get the virus, they are unlikely to be badly affected.
"Some are worried about the imagined detrimental long-term effects and a host of other conspiracy theories that are too ludicrous to repeat."
This comes after Karren explained back in July that she'd had to beg her daughter Sophia and son Paolo Peschisolido to have the coronavirus vaccine.
Despite her best efforts both of her children decided to decline the vaccination.
In her same column, she explained: "They believe under-30s will have blood clots if they take AstraZeneca or heart problems if they have the Pfizer, problems with fertility, periods and almost everything else they have read that might happen to 0.000001 per cent of people who have the vaccine."
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