Rihanna‘s lingerie brand Savage X Fenty launched its first-ever Pride collection on Tuesday (June 1).
The Pride collection features 25 new pieces, each catering to and in celebration of the LGBTQIA+ community in honor of Pride Month. The capsule includes a surprising range of garments, including lacy bras, neon smoking jackets, crotchless panties, Savage-branded jockstraps, and even a multi-colored kitty whip.
“Pride is all about appreciating your authentic self,” Rihanna said in a statement. “I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members and fans.”
A campaign launched along with the collection features model couple Ahmad Kanu and Rahquise Bowen, artist Aya Brown, model and dancer Dexter Mayfield, “RuPaul’s Drag Race” star Gigi Goode, transgender influencer Jaslene Whiterose, Fenty Skin model Jazzelle Zanaughtti, Rihanna’s personal hairstylist Yusef Williams and more.
Savage X Pride prices range from $16.95 to $69.95, and sale proceeds will help support five organizations focused on LGBTQ well-being, including GLAAD, the Audre Lorde Project, The Caribbean Equality Project, INC., Trans [email protected] Coalition, and the Trans Wellness Center.
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