Holly Willoughby’s side venture branded ‘ridiculous’ by This Morning legend

Holly Willoughby promotes products from her WYLDE MOON range

Judy Finnigan has taken aim at Holly Willoughby’s side project and branded the wellness venture as “dangerous”.

Judy, who hosted This Morning alongside husband Richard Madeley until 2001, said Holly’s project away from TV is “ridiculous”.

Discussing the presenter’s lifestyle venture, Judy called out the mum-of-three’s spiritual company and pricey candles in general.

Holly previously raised a few eyebrows when she launched her very own wellness website in 2021.

The 42-year-old telly star pledged to add to the site each month, “on the full moon”, and revealed plans for a boutique in the future. 

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Holly has also been claimed to be selling products “too expensive” for her fans to buy from the boutique that includes £40 candles, necklaces ranging from £100 – £495, earrings and Holly’s book, Reflections.

Judy alleged wellness sites like Wylde Moon and Gwyneth Paltrow’s Goop “make fortunes for their charismatic hosts under the guise of caring for women’s wellbeing”.

“Rosamund Pike is scathing about Gwyneth Paltrow’s Goop website and claims the whole wellness industry is a con,” Judy stated to Women’s Own magazine. 

“Hurrah! I’ve been waiting for someone to have a go, not just at Goop but at other ‘wellness’ websites such as Holly Willoughby’s Wylde Moon (not the ridiculous woo-woo spelling, meant to sound elementally female.)”

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Judy went on to imply products on sites like Goop and Wylde Moon are a waste of people’s hard-earned cash, quipping: “I think we’re all being conned by the wellness industry.

“The idea that it’s no longer enough to be healthy and we have to be ‘well’… I think it’s really dangerous.”

Holly was absent from the show in the immediate wake of the Phillip Schofield controversy back in May, and now she is again missing from the iconic sofa.

Alison Hammond and Dermot O’Leary, who usually front the show on Fridays, have stepped in while Holly takes her usual summer break.

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Holly was last seen on the programme on Thursday, July 6, and her exact return date this year is yet to be confirmed. Where last year she acknowledged she would be taking a break, Holly this time signed off her latest episode as normal.

On Monday, Holly sent an email to many of her fans of her wellness brand Wylde Moon, which began: “Hi, how’re you feeling today?”

She continued: “I have learnt what a ‘glimmer’ is and now I have been seeing them everywhere. Basically, a glimmer is the opposite of a trigger, like a micro-moment that makes you happier, a little moment of awe, something that makes you feel hope

Holly added: “It can be so easy for your mood to spiral if you only notice the negatives that happen around you – things like missing your train, dropping your phone, spilling your coffee etc. … This is why this concept of ‘glimmers’ is so wonderful…it’s so balancing.”

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